Intro
A Farm-Fresh Look
SLO County
Farmers’ Market
Platforms
- Digital
Our Role
- Branding
- Marketing
- Digital + Social
Project Overview
Situation
The SLO County Farmers’ Market Association oversees five markets throughout the Central Coast. The markets serve as a gathering place for the entire community and tourists, providing high quality farm-to-table selections at affordable prices. They also provide an outlet of celebration for family-owned and operated farms in the region.
Approach
Capitalizing on a nationwide surge in farmers’ market popularity, AMF Media Group developed a farm-fresh brand identity for the markets and reinvigorated the association’s long-dormant blog with engaging local stories, videos and tips.
Outcome
Weekly social posts and the creation of a Pinterest page to showcase farm-fresh recipes drew record numbers of vendors and shoppers to the open-air markets. The newfound attention also helped garner media coverage, and sales increases have consistently set new records.
827%
increase in newsletter subscribers
42%
average email open rate
41%
increase in website traffic
Deliverables
Logo
A crisp new logo emphasized the farmers and their importance to the community.
Website
A new website was designed to showcase vendors, helping drive awareness of local businesses.
Inserts
Seasonal inserts and newsletters spoke to the latest produce availability and happenings at each market, including special recipes, gift ideas and more.
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